Our Story

It Started in Property Management

Tonya George spent 28 years as a property manager. Every contract needed at least three bids before it could be awarded — but it was hard to find local small companies who were interested in bidding. The mom-and-pops couldn't afford advertising, and she wanted to drive business back into our local towns.

Then she watched contractors get burned. The bidding platforms charged contractors $50, $100 or more per lead — and when a contractor found out he'd paid for that lead and still only had a 1-in-3 chance of getting the job, he was angry. Something had to change. There had to be an affordable way for small businesses to get found and compete — while giving property managers, realtors, homeowners, and other businesses one place to find good local contractors.

So she built it — from both sides. Tonya George Design solves it from the marketing side: done-for-you organic social media that makes a small business visible every day. And Nail the Match solves it from the matching side: every day, homeowners ask their neighbors, “Do you know a good…?” — a plumber, a roofer, someone to paint the house. Those asks happen in local Facebook groups and on Nextdoor, one post at a time, and most are answered by luck. Nail the Match watches for the asks, matches them to the right pros by trade and town, and sends those leads straight to the contractor's inbox, twice a day. We bring the leads; they nail the job.

And yes — “Are You Ready to Get Nailed?” makes people grin. That's the point. It's a playful nod aimed at the blue-collar contractors Tonya spent 28 years bidding out and managing projects with. She didn't want to build another stiff, corporate platform. She built this to give back.

Raised by the Janitor

Tonya was raised by a janitor. That upbringing taught her something no boardroom ever could: every role matters, and every task has value. The janitor deserves the same respect as the CEO — the work is honest, and the person doing it is somebody's parent, working so their kids get a shot.

I was raised by the janitor to respect everyone in every role — and how valuable each task is. Just remember that the next time your toilet is clean at a public facility: because someone had to clean it, and you didn't want it to be you.

They grew up poor. Saving all month for one plain pizza — no toppings — was a big night at their house, and her parents worked multiple jobs to hold it all together. Her mom always told the kids to get ready to work multiple jobs, because they weren't born into riches — so Tonya paid for her own school, and worked full time while she finished her degree. That never left her. It's why these companies treat the smallest contractor and the biggest client exactly the same.

Today, by God's grace, she can order two pizzas with all the toppings and not think twice. She doesn't ever want to forget what the first one felt like — or forget the families still saving up for theirs.

Saved by Grace

We were saved by the grace of God. Jesus died on the cross for us, and everything we do is for His glory — which is exactly why giving is built into our brands, not bolted on.

People ask why giving is built into a marketing agency and a lead company at all. This is why. Our oldest child is in active addiction, struggling for help, and is entering their 26th hospitalization. We don't say that lightly, and we don't say it for sympathy. We say it because it's true — and because it's why this matters to us the way it does. Stephen and Tonya know sobriety from the inside: Stephen is 10 years sober, and Tonya is 2 years sober. Sobriety should be rewarded and celebrated — but before there is anything to celebrate, addicts need help. So we take the turn to assist.

And then there's Cole. Cole had two brain disorders, and instead of turning to drugs or alcohol, he asked why God did this to him. He was destined for brain surgery — one of the disorders is extremely deadly. But one day at church, receiving a blessing, that angry, sad 10-year-old boy turned his heart to Christ — and within six months the family received news that there was no need for surgery. He was a walking miracle, and he helped bring his three siblings to know and accept Jesus as their Lord and Savior.

Why Elijah

Tonya's last memory of baby Elijah was his dad walking around holding him in adult Bible fellowship at Valley Forge Baptist, Elijah patting his dad on the back — as if he knew his dad was going to need comfort. Not long after came the news: immediate brain surgery. Multiple brain surgeries. Jasmine having a baby while Elijah went through it, caring for a newborn, and losing her job.

Elijah Stuski, age 2, is the son of Galen & Jasmine Stuski. He has ETMR (Embryonal Tumor with Multilayered Rosettes), WHO Grade 4 — an extremely rare and aggressive brain cancer. After two brain surgeries at Children's Hospital of Philadelphia in July 2026 achieved a gross total resection, his treatment continues — and the fund, held in trust for Elijah, helps his family carry the costs that come with it.

So this is why: ten percent of every payment to Tonya George Design and Nail the Match goes to Galen & Jasmine Stuski's fund for Elijah — Help Elijah Fight ETMR Brain Cancer on GiveSendGo. And a second ten percent goes to Valley Forge Baptist Church, the family's church. If our subscriptions and services can put food on somebody's table while they put jobs on yours, then everybody wins — and that's exactly the kind of business we want to run.

Today: One House

Today, by God's grace, life looks different. Tonya is blessed with 6 kids — a mom of 4 and 2 bonus kids — and a wonderful husband, Stephen. The janitor's daughter who grew up in a house that heated one room at a time now spends her days helping local businesses get found. Because when you lived it, you reach back in the fire to help those who need it.

Three Nails and a Crown Holdings LLC is the house those two brands now live in — Tonya George Design and Nail the Match, under one name that says what all of it is for. Three nails. A crown of thorns that became a King's crown. And a pink ribbon woven through it all, forming infinity loops — eternity, woven through the nails.