It Started in Property Management
I was a property manager for 28 years. Every contract needed at least three bids before it could be awarded — but it was hard to find local small companies who were interested in bidding. The mom-and-pops couldn't afford advertising, and I wanted to drive business back into our local towns.
Then I Watched Contractors Get Burned
The bidding platforms charged contractors $50, $100 or more per lead — and when a contractor found out he'd paid for that lead and still only had a 1-in-3 chance of getting the job, he was angry. Something had to change. There had to be an affordable way for small businesses to get found and compete — while giving property managers, realtors, homeowners, and other businesses one place to find good local contractors.
So we created it: Nail the Match.
And Every Day, Homeowners Were Asking
Nail the Match started with a simple observation: every single day, homeowners ask their neighbors the same question — 'Do you know a good…?' A plumber. A roofer. Someone to fix the deck, paint the house, hang the drywall. Those asks were happening in local Facebook groups and on Nextdoor, one post at a time — and most of them were answered by luck.
Meanwhile, the best local contractors were missing those jobs — not because they weren't good, but because they were busy doing the work. A contractor on a roof can't watch a news feed. So the jobs went to whoever happened to be scrolling, not whoever was best for the job. That didn't sit right with us.
So we built Nail the Match. We watch the local groups and neighborhood boards for the asks, match them to the right pros by trade and town, and send those leads straight to the contractor's inbox — twice a day. Homeowners and property managers get matched with up to 3 local pros, free. Contractors get found by the people already looking for them. We bring the leads, they nail the job.
Raised by the Janitor
I was raised by a janitor. That upbringing taught me something no boardroom ever could: every role matters, and every task has value. The janitor deserves the same respect as the CEO — the work is honest, and the person doing it is somebody's parent, working so their kids get a shot.
I was raised by the janitor to respect everyone in every role — and how valuable each task is. Just remember that the next time your toilet is clean at a public facility: because someone had to clean it, and you didn't want it to be you.
We grew up poor. Saving all month for one plain pizza — no toppings — was a big night at our house, and my parents worked multiple jobs to hold it all together. That never left me. It's why this company treats the smallest contractor and the biggest client exactly the same.
Tonya George
Founder, Three Nails and a Crown Holdings LLC
